Tour de France 2013

Every year I work with Full Cycle to deliver their regional commercial to air during the Tour de France. This year's 0:30 spot came to me in the moments just before I was fully awake in the morning. I wanted to make the bike build seem magical. I wanted the parts to dance. So, with the help of some very dear friends, we made it happen. Full Cycle's bikes came to life on their own.

Saturday was the first day of the Tour de France 2013. Saturday's prologue marks the beginning of nearly a month's worth of early mornings sipping coffee (for Bryan... coffee makes me jittery) on the couch, while watching the best of the best road racers during the hardest 3 weeks of the year. Ah, bikes.

Along with the inevitable crashes, KOM points, and the sprint finishes comes my annual participation in the tour: The Full Cycle TDF Commercial.

This year, the idea came in the waking hours of the morning - you know those moments when your bed is most comfortable and you could lie under the covers forever. I wanted the bike-building process to be magical. So that's what we did.

With the help of two super good friends - Jamie Emerson and Valerie Much - the bike parts came to life, including the last, signature touch for shop - the Full Cycle sticker. Magnifique!